Inform young school boy readers that Waterstones is a premier book retailer·
‘Turn boys into real readers’ (project x)·
Create a Slogan/Copy Line the same format as Projects X’s way of relating to school boys·
Produce strong copy led ad for football ground boards for each premier football teams for Waterstones
Produce boards that will attract a young boys attention and stimulate them to either go to Waterstones or make parents to get books.
The advert will change the image and glamorize the image of reading and books generally shared by young boys that reading is boring.