Camapign and research USP

Relative pointers that are planned to make the new campaign individual to the current market.

·‘Strictly boy friendly content’·
Banded and linked with Oxford reading Tree Stages·
Unique ‘Thematic Clusters’ combining fiction and non fiction to encourage a range of literacy skills. A cluster is composed of books that focus on a common theme. Each cluster includes at least three themes from three different domains of knowledge. ·

Fiction relatable child characters with fictional BLOG / Profiles

Waterstones as a brand

Strong website, user friendly which appeals to all audiences·
UK’s Leading Bookseller·
Loyalty / points card·
30,000 individual books, with 200,000 titles in the largest store·
No two Waterstone's bookshops are the same.

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